Are you currently seeking investors or funding for your business?
Last week, a business investor told me that a brand must be protected before she considers investing in it.
This is the absolute truth! One of the first questions an investor asks is: “Do you have trademark protection?”
If your answer is “no,” it will be very difficult for investors to take you seriously. Why should they invest in a business that could potentially be sued because it is infringing on another’s brand.
Furthermore, if you do not believe in your brand enough to protect it, why should they believe in it enough to invest in it? Why should they invest in your business if it is exposed to brand thieves and copycats who could easily wipe you out because you failed to protect your brand? Why should anyone take you seriously if your most important brand assets are devalued due to lack of protection?
As stated in Entrepreneur Magazine, trademarks are property assets, similar to real estate, that can be bought, sold, licensed (like renting or leasing) or used as a security interest to secure a loan to grow your business.
Trademark protection is not only for big businesses like Amazon, Apple, Facebook and Microsoft. It is very important for small business owners who understand that brand protection is critical to brand growth. If your brand is not protected and you keep getting lost in the shuffle because there are too many people with a similar brand name, you run the risk of losing tons of money if your customers are unable to determine which brand is really yours.
Let us help you protect your trademarks this summer. It is one of the most important decisions you can make for your business.