What Can Fashion Designer Virgil Abloh Teach Us About Trademark Ownership & Licensing

Fashion Designer Virgil Abloh does not own New Guard Group, the company that produces, markets and distributes Off White clothing, ๐๐ฎ๐ญ ๐ก๐ ๐จ๐ฐ๐ง๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐ช๐ก๐ข๐ญ๐ ๐ญ๐ซ๐๐๐๐ฆ๐๐ซ๐ค. Retaining ownership of the trademark is an absolute power move! Way to go, Virgil! โฃ
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As Iโve told you numerous times, your trademark is your most valuable asset in your business. Think about it: how valuable will the clothing be if the company producing, marketing and distributing the clothing is not allowed to use the brand name โOff Whiteโ or its logo? Might as well move on to something else because youโll just be producing clothing without an identity. โฃ
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Intellectual property like tangible property can be sold and leased. In this case, Virgil Abloh has a multi-year agreement to license the โOff Whiteโ trademark to New Guard Group, possibly in exchange for a healthy percentage of the profits. Depending on the terms of the agreement, he may be able to control how the trademark is being used and can even move to license the trademark to another company once his contract with New Guard Group ends. โฃ
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Are you actively thinking about leveraging your brand via trademark registration? Letโs talk about your goals! Itโs time to make ๐ฉ๐จ๐ฐ๐๐ซ ๐ฆ๐จ๐ฏ๐๐ฌ to take your biz to the next level!